Do you remember that sense of pride and accomplishment you felt as you admired your handiwork?
It may not have been a masterpiece, but that doesn’t matter. You created something with just your hands, some materials, a few tools, and a plan. And the reason you felt so proud is because building things is in our DNA. It’s human nature.
For thousands of years, we built all our own shelters, equipment, products, and tools — which were also made by hand. This only changed in the last 200 years during the Industrial Revolution. But it takes more than a couple of centuries to breed that instinct out of us.
We’re all familiar with the modern artisans we encounter in the food industry: cheese makers, craft micro breweries, and handmade furniture builders. But we also depend on craftsman that go more unnoticed. These are the plumbers, concrete finishers, electricians, cabinet makers, carpenters, home builders, painters, and architects responsible for the buildings we occupy. In fact, every trade in the construction industry relies on skilled workers to do their part in the building process.
If you’re not building, you’re not making money. Your craft or your skill — and the resulting finished product — are what you get paid for. And in the construction industry especially, everything needs to be finished yesterday.
The last thing most contractors or builders want to worry about is marketing. After all, you barely find time to attend conferences and networking events. You definitely don’t have time to update your website or post new content.
And that’s where we come in.
Baby boomers are retiring and the workforce is getting younger. When people what to know something about your business, they visit your website.
If a general contractor is looking to hire your company, they research your website. They’re looking at projects you’ve completed and testimonials from satisfied clients.
If a family wants to renovate their house, their first stop is Google. They’re looking for the best local home renovation contractors.
No matter what part of the construction industry you’re in, you need an attractive website. It should look modern and professional, including just the right information to urge potential clients to contact you.
Before getting into website development and content creation, we were construction project managers. Over the course of hundreds of millions of dollars worth of projects, we noticed a pattern: many contractors, subcontractors, architects, and builders neglected their websites.
So we started a firm to fill that need.
We aren’t a tech company, we’re a people company. We use technology to make our jobs more efficient, but the projects don’t just build themselves (yet). In other words, we’re the same as you.
You don’t need a fancy website. You need one that is attractive to visitors and delivers the information they’re looking for. It’s that simple.
We build sites in WordPress, because it’s simple and powerful. And because we have 14 years of industry experience, we can write all of the content in-house. We know the construction industry and speak the language.
This makes the entire process simple, so you can focus on your business. We’ll handle the rest.
© Artisan Digital